Heliotrope is an annual with an intense fruity fragrance and clusters of deep violet or purple flowers that reach toward the sun. Leaves are rich, aromatic, and velvety green.

This is a dependable, low-maintenance plant, often with fragrances reminiscent of vanilla. Heliotrope is a favorite of bees, butterflies and birds.

Frequent pinching stimulates growth; spent flowers should be removed to encourage additional blooms. Heliotrope needs rich moist soil; over-watering decreases the fragrance of the plant.

It grows well in containers with regular feedings of diluted fertilizer, but does not like crowded conditions. Heliotrope is the most fragrant at sunrise and sunset.